Insurance Agent Marketing Ideas and Strategies

Part of any good marketing strategy is maintaining a well-designed website for your agency, one that informs consumers about your products and services. It should also illustrate why your services are superior to others that may be vying for position in the same marketplace.

Most people would likely agree that the main purpose of any insurance agency website is to be a sales and marketing tool, used alongside email blasts, telemarketing, webinars and direct mail all under the umbrella of insurance agent marketing ideas and strategies.

What Your Marketing Ideas Should Accomplish

Your marketing efforts should provide new and existing customers with helpful information, including account details, how to properly file claims, coverage summaries and access to online bill payment or benefits management services. Building a brand and increasing name recognition, finding prospects and targeting specialty market niches are all vital to your success. This all helps in building relationships with prospects and customers alike.

By creating a clear set of goals your marketing efforts should pay dividends. Keep the consumer first and foremost in mind, and use social media as a way to build an audience. Testimonials that illustrate how much you have been instrumental in helping others with your products and services can help demonstrate how vital you are to the community.

Start by Having A Well Structured Website

Some of the main reasons a website could be an essential marketing/sales tool for an insurance agency is how it helps build relationships with prospects and customers. Start a blog, and provide helpful information, not only about your products, but coverage needs and requirements for different situations as well. People love free advice and it also shows off your knowledge and capabilities.

These are just a few of the methods you can utilize to help bring people back to your website on a regular basis, increase your odds of making sales and, more importantly, begin establishing long-term relationships.

It might be a good idea to focus on the kind of business that comes in primarily through quote engines because it is economically efficient to process this kind of business. Whichever insurance agent marketing ideas you choose to implement, your focus should remain on satisfying the needs of your audience, while doing what is required to achieve the company’s sales and marketing goals.

Advantages of a Commercial Package Policy

A commercial package policy (CCP) can include many different types of coverages, such as property insurance, liability, owned auto, crime, as well as inland marine and professional liability. By packaging these coverages you allow yourself greater flexibility to create a bundled insurance package specifically for the needs of your organization.

You can go with a standard blend of coverages that include general liability and business property insurance, or go with a richer combination of policies, for example, business auto, equipment breakdown, inland marine, business income, and product liability insurance, which enables you to have the exact coverage you desire in one convenient package.

As with most businesses, as your company grows you may find your insurance needs will change and become more complex. Having a CPP is an excellent way to customize your business insurance coverage in a much more coordinated and affordable way.

A CPP provides vast benefits

The benefits of a CCP to your company, from a financial perspective, is that you save money by bundling several policies as opposed to purchasing them separately and you only have to deal with one agent. This added convenience makes it easier when you have to file a claim. It’s important to understand that insurance under a CCP can be structured with a great deal of specificity in coverage, deductibles and payout limits. It can also be enhanced by stand-alone liability policies, such as pollution liability, employment practices liability, and other coverages that may be necessary for you to have in place, but many of which are not available under a CPP.

This is why you need to research the different types of insurance that is available, and discuss with an agent exactly which policies are needed to fully protect your company. Balancing your coverage by purchasing policies specific to your business needs is crucial to maintaining the protection you desire. This becomes increasingly significant when basic covered perils and territorial limits warrant expansion. While purchasing a commercial package policy is a very useful solution, sound valuation is also crucial in order to get the most out of your purchases.

Why Your Clients Need a Marine Manufacturing Insurance Wholesaler

The marine industry has grown to be worth over 4 billion annually and is an industry that continues to expand since many projects undertaken can stretch over years and involve numerous individuals to complete the job. Business owners need the right solutions for dealing with the inevitable costly and time consuming incidents that can come from working in such a rough and tumble environment.

Marine manufacturing comes with its fair share of exposures due in part to the advancements taking place and any new business ventures will require additional insurance coverages from a marine manufacturing insurance wholesaler. Those involved in industry manufacturing understand these risks, as well as their duty to ensure that the products they sell are properly tested and approved.

Suppliers also face many exposures

Suppliers of marine machinery and equipment need to comprehend the risks they also undertake and look for solutions. They are often in charge of delivery of such items as:

  • Navigational equipment
  • Marine engine parts and diesel engines
  • Compressors, pumps, and boilers
  • Heat exchanges, generators, winches
  • Filters, and
  • Lifeboats, chains and anchors, and more

Lives could be at stake if any one of these items should fail upon installation or usage. Even with the right business strategy in place, and employees who are diligent in their duties, there are still serious concerns that can be costly and time consuming.

A marine manufacturing insurance wholesaler is able to help these businesses with sound insurance solutions. One example is by providing a bumber-shoot policy, a type of umbrella coverage designed specifically to insure marine risks. Shipyards often use this policy, which provides protection and indemnity coverage as well as liability protection under the Longshoreman and Harbor Workers’ Act.

These policies are written to provide coverage above the limits of a primary liability policy and will provide certain coverages when the underlying primary policy does not afford the required protection. These policies are often underwritten to provide aid in the event of a catastrophic loss, provide broader coverage than a typical excess policy and will drop down above a certain self-insured retention (SIR) to provide additional coverage needs.

Your clients can only benefit from having access to a marine manufacturing insurance wholesaler and should seek the help of their agent.

Dog Bite Insurance Provides Critical Protection

Anyone can become a victim of a dog bite at any given time and oddly, most people are actually bitten by the family pet or a dog owned by a friend. Dog owners must bear the burden of any potential lawsuit resulting from an altercation, as well as any damages that occur, and therefore should seek a knowledgeable agent that can help provide dog bite insurance coverage to help pay settlement costs.

Dog bites occur to more than 4 million Americans every year and one out of every five of those bites causes an injury that requires medical attention, this according to the Centers for Disease Control (CDC). Children between the ages of 5 and 9 are found to be the most frequent victims of dog attacks, much more likely to be injured by a dog than adults.

The cost of insurance and the cost of a settlement

You should understand that an extremely large judgment could have quite a staggering effect on you financially. If you are found liable, without insurance in place, you might literally lose your house. This is why homeowners insurance without protection against dog bites just isn’t sound management.

When it comes to coverage needs, people that own more than one dog should be required to carry more coverage than those that have only one dog. When it comes to having multiple dogs, the sum of the parts is greater than the whole. While this idea may seem complicated, you should speak to an agent so as to be exactly sure just how much dog bite insurance is necessary for owners under different circumstances. The bottom line is, these policies offer protection to both, the owners and any potential victims when an attack does occur.

Ways to try to prevent dog bites

If you’re shopping for a new pet, we suggest that you choose a dog with a good temperament. Whether your dog is new, or been with the family for years, never leave young children alone with the dog (and especially an unfamiliar one). Don’t ever allow someone to try to play with your dog while it is eating or while feeding its puppies. Whenever someone approaches you while you’re walking your dog, and it growls or becomes agitated, restrain the dog slightly giving that person ample room to pass.

Fall Leaves, Cleaning and CT Home Insurance

Now that summer is just a memory and fall is in full swing, residents in Connecticut know that the time has come to prepare for the coming winter months. Many people enjoy the fall, the changing of weather, leaves falling and turning different colors and the cool evening breeze, a favorite time of the year for many to spend time outdoors.

Now is also a good time to prepare the house for the coming months and this generally includes a few routine home maintenance steps to ensure that the house is ready to embrace increasing cold weather, and the possibility of snowfall. For new and old homeowners, this is perhaps the best time to make sure to get ct home insurance that is up to date in case there is a need for any costly repairs.

Clean house gutters and replace any damaged or missing shingles

While it may not have rained for some time in your area it still makes good sense to make sure your gutters are cleared out. As the leaves begin falling make this a regular routine, because any overflowing water from clogged gutters can cause damage to the roof and also lead to cracks in your home’s foundation.

Check the roof carefully because cracked, broken or missing shingles can eventually expose the house to the harsh elements. Nothing will dampen your mood more than a leaky roof, plus this is the type of preventive maintenance that really pays off in the long run.

Trim trees and bushes near the house and have a professional check the furnace

Allowing trees and bushes to grow too close to the house can lead to serious water damage. Keep them trimmed, or remove them completely. This can help to avoid any costly repairs down the road. Having that furnace checked out before the weather turns ugly can help to reduce temperature variations, improve air quality in the home, and protect against carbon monoxide poisoning. Be sure to inspect smoke and carbon monoxide detectors (most run on batteries), and check them at least every six months or so.

While these aren’t the only maintenance tips to follow, this is a good place to start and can keep your home safe and secure this autumn. Speak to an agent about any ct home insurance coverage options that can possibly save you money.

Commercial Marine Insurance Programs are Vital to Our Economy

Much of the trade and product distribution in the US is dependent upon companies involved with global supply chains and the logistics service providers that work fervently to ensure the delivery of goods in the US and around the world. Commercial Marine Insurance Programs consist of services and products specifically designed to respond to the intricate risk profiles of the many entities that make up this dynamic and complex industry.

Brokers like you need to be able to provide your clients in the marine cargo industry, many involved in the transportation of goods on state highways, including oversized cargo, along with warehouse operators, with flexible and broad coverage for travel by rail, road and waterways. Many of your clients understand the value of a stock throughput policy that provides coverage from the “cradle to the grave.” Providing the necessary insurance solutions to ensure that they are covered in the event that any one of a number of issues develop during their daily operations gives them much needed peace of mind.

Worldwide stock throughput coverage is vital

A Stock Throughput policy is helpful in eliminating possible coverage gaps thereby creating a policy that protects many products and other merchandise on a global basis from loss or damages that may occur. This policy provides a safeguard for the entire time the insured is responsible for the goods in their care. As the broker you’ll be providing not only continuous coverage, but also a simple and easy claims process, and reduced premium expenses as well.

Freight forwarders, property brokers, and warehouse operators are unfortunately all in a position to be held liable for any damage to precious cargo while it is in their care, custody and control. This includes those times when they are arranging for transport of the shipments. Explain the benefits of this coverage (available in various forms) to provide defense to intermediaries against any allegations of neglect or mishandling and provide for indemnification in instances where they are found negligent.

Warehouse operators also have a legal responsibility for cargo lost or damaged while in their custody. Providing them with bailee legal liability coverage, also available under Commercial Marine Insurance Programs, will satisfy their needs when a claim is brought against them as well.

Manufacturers Insurance for Valued Protection

Manufacturing companies provide products for a lot of industries across the US and many corporations rely on getting their precious merchandise on time for an awaiting market. If you begin experiencing delays you may face the possibility of losing crucial business from major firms you do dealings with. You need to consider the impact that having a work stoppage due to an equipment breakdown issue could cause for you and your business.

When your operations become interrupted due to a mechanical issue how will you be able to deliver your orders? Without backup equipment in place and at the ready you may need to find alternate ways to fill orders, either optional facilities or the rental of equipment. This naturally will increase your costs adding even more concern, and that’s where having manufacturers insurance comes into play.

Customers likely will not wait because they have deadlines to meet as well, so there’s a real likelihood that orders may be cancelled and you’ll also suffer a loss of revenue, along with possible damage to your reputation. Having coverage for equipment breakdown is the solution to this issue.

Many types of mechanical issues can occur

Aside from equipment used in manufacturing there is probably additional equipment that keeps your business up and running. Air conditioning for hot summer months, and boiler and pressure vessels are commonly used for heat and hot water. Cookers, sterilizers and some cleaning equipment are other common types of pressure vessels.

Boiler and pressure vessel accidents can be the result of defective welding, scale or sediment build-up, or simply the failure of control or safety devices. Persons in close proximity could experience a serious injury in the event of a major malfunction adding additional concerns.

Another common exposure for many manufacturers is electrical systems, which can further add to delays. Transformers, panels and cables, many of which are interconnected cause additional risk since excessive voltage issues in any one of these components can lead to significant damage to the entire system.

If your company has the distinct possibility of an equipment failure issue you should get the protection you need by having manufacturers insurance that includes equipment breakdown coverage to keep you up and running.

Coverage Concerns and Warehouse Insurance in Orlando

Warehouses have a slew of liability issues stemming from the equipment in use and the heavy merchandise often stored on the premises. This requires owners to carry warehouse insurance in Orlando, and in particular legal liability insurance as coverage for their warehouse storage operations. This policy helps cover a business as a “bailee” and that means they’re covered as a business entrusted with the property of others for any direct physical loss (or any damage of property) that happens during storage, docking, packaging, labeling or any other services provided by the company acting as a bailee.

Warehouse owners and managers have the arduous task of keeping the merchandise moving. The last thing they want slowing them down are concerns about whether they have the right insurance. An agent familiar with this industry understands that products can be at your location or on a truck and that inventory values change seasonally. This is why you need flexible limits and reasonable rates. Industry experts created warehouse insurance in Orlando that can provide protection specifically tailored to your needs, with the added goal of helping you to avoid costly claims.

Warehouse owners have a daunting task

The warehouse industry is integral to the logistics and distribution chain here in the US. A warehouse owner can unfortunately be held responsible for many different operations as a direct result of the services they provide, all of which come with many different exposures to loss due to a number of inherent risks associated with this type of work.

Everything from arranging the transportation of goods from one point to another, the storing of merchandise, managing inventory, and even the task of packaging products, comes with its own concerns. As an owner you must be fully aware that along the way anything can and may possibly go wrong.

In addition to concerns regarding merchandise being stored in your facility you also need to protect your building which is another important goal for any warehouse owner. After all your building, along with the items stored in it, is your business. The precise type and amount of coverage you may need depends on the type of structure you own, the kind of items you store inside and the way you handle those items. You may have a sprinkler system for fire safety, but you’re still going to need warehouse insurance in Orlando to protect you, not only from fire damage, but theft and other possible catastrophes as well.

Keys to Success in Marketing for Insurance

Part of what it takes to be successful at selling products and services as an agent lies in marketing for insurance. It takes a lot of hard work and dedication to put together a successful insurance marketing campaign. The most important components of a marketing plan include a smartly designed website, social media content, and having somewhat unique landing pages.

Remember, any type of marketing needs a strategy and a goal to fulfill. For example, you may start off by trying something new, for instance posting a banner if that’s something that the company hasn’t tried in the past, or start a newsletter that aims at highlighting service and product roll outs that might actually interest new visitors to your website.

Promote the website often and routinely

Promoting the website on all marketing efforts can help to create substantial results. This may even provide some word-of-mouth referrals and increase traffic to your site. Include a collection of video testimonials from satisfied clients as this can also help to impact business growth. You can use them online for marketing purposes and at conventions when engaging with prospects in person.

Community involvement helps bolster recognition

The smartest agencies are becoming increasingly involved in local causes that support their communities and this can really pays off. Being an active member of the community helps to get people using your services as opposed to seeking out another agency. These types of efforts often generate new clients because most people are inclined to support businesses that strive to make their community a better place to live.

There are certainly hundreds of other tactics and ideas in use for marketing for insurance, but one thing every agent knows is important is good customer service. It’s by far the most effective way to gain loyalty and trust. People appreciate it when they’re made to feel special, and when agents provide customers with outstanding service they often show their appreciation by offering up referrals.

Tracking metrics can also be very useful

Most agencies understand the importance of tracking exactly where new business opportunities are coming from. This informs them which marketing efforts are actually paying off. Tracking the number of policies per client enables an agent to know whether they are building good relationships as well. Consider all of these to be important aspects for marketing for insurance.

Employment Agency Insurance and Employment Practices Liability

Employment Practices Liability (EPL) coverage for staffing firms, as a part of any robust employment agency insurance program, is designed to protect companies against claims brought by an applicant or employee for allegations of discrimination, sexual harassment, wrongful termination and other aspects of employment practices.

This policy is designed to provide coverage to the staffing firm for in-house employees as well as for contract (temporary employees) placed with clients who fall subject to their client’s work environments. While coverage is extended to the clients for any actions of the staffing services workers while at the client’s workplace, coverage is also extended to non-employees subject to the workplace environment as well.

Workplace investigations address important concerns

When an incident occurs an investigation helps to address problems and are an important tool for responding to complaints or incidents regarding suspected workplace misconduct. These investigations can also help improve employee morale, increase productivity, and end inappropriate conduct by employees and staff.

Internal investigations are vital to an employer’s ability to avoid litigation by promptly responding to any concerns about the work environment. In some cases, litigation might possibly be avoided altogether, since employees who feel their employers have addressed their complaints often respond positively when they feel the matter has been properly handled.

When necessary it’s best to initiate the investigation promptly, however do not compromise confidentiality, and assure those involved that all information garnered will be treated with sensitivity. It is best to remain as impartial as possible and never make assumptions. Also, choose an investigator who will avoid rushing to judgment.

Conduct an effective investigation

You can help with the investigation by explaining the process using simple language to communicate the purpose of the investigation to the complainant and any witnesses. Ask the witnesses to identify corroborating evidence or any documents related to the situation.

Document the procedure carefully by taking detailed notes, but remain mindful of attorney-client privilege issues. Remain professional and courteous toward all witnesses, including the complainant and the accused and remind involved parties of their obligations, which include confidentiality, non-retaliation, and the need for truthfulness and candor.

Always attempt to resolve issues fairly and satisfactorily, but in the event things go sour, employment agency insurance coverage will help you in dealing with any legal issues.