How to Protect Against Cyber Threats

In all industries, cyber risks are difficult to avoid. This is especially true in a care home or other medical facility. Here is how you can protect sensitive information.

Cyber Data Risk

In the healthcare industry, you have a lot of personal information on file. You have patient information, insurance information and payment information. It makes sense, in the age of technology, to have your data stored in a digital system. It is far more convenient than other methods. Of course, this also can leave some data vulnerable. In order to keep the personal and sensitive data safe, you need some form of security in place.

Cyber Data Security

IT professionals should understand the need for cyber security. There are a variety of security measures, including software and hardware solutions, according to the experts at Caitlin Morgan. There are a multitude of ways to focus on cyber security. On one hand, how to prevent security breach in a care home involves teaching your employees how to handle sensitive data. On the other, you may need specific programs that protect the data.

Cyber risk is real nowadays. With everything entered into a computer database and payments being electronically sent, you need to have a way to protect the data. When you look into cyber data security, you can find the right solutions.

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Cyber Insurance Helps Combat Data Theft Risks

The healthcare industry, which includes several different types of companies, including hospitals, hospices, assisted living facilities, and urgent care locations (to name a few), faces the risk of a network security breach every single day. The storing of personal health information of clients causes a great concern, especially should this information be accessed or stolen by hackers or others looking to profit from it.

The fact is, without proper security protocols, everyone is open to identity theft, as well as unauthorized use of any stolen confidential information. Other valuable information, such as tax identification numbers, credit card numbers, bank account numbers, and more are all at risk. Cyber insurance is dedicated to helping any and all firms protect against this growing exposure.

Exposures result in potential losses

Most state laws mandate that businesses must notify anyone whose private information has become compromised after a breach occurs. This obviously can be quite a costly undertaking, plus the damage to reputation will often be a further result due to the negative impact caused by such an occurrence. If your client has sensitive confidential information on their computers, servers, and laptops, as is the case with most companies nowadays, what steps are being taken to prevent such a theft from occurring?

These threats not only exist from unknown parties, but, also from people within their very own organization. Disgruntled or dishonest employees may look to profit from the theft of credit card numbers and other valuable private information, making cyber insurance important for internal concerns as well.

The Internet is now a standard for business transactions

Companies nationwide now depend on the ability to transact business via their websites, therefore they must enact policies and procedures related to managing private and confidential information in order to combat cyber theft. Most businesses today must contend with cyber-related exposures that will not be covered under any traditional business insurance policies. Since there is no standardized policy related specifically to cyber liability issues, coverage for these types of losses will vary from one insurance company to another. Speak to your clients involved with the healthcare industry to help them to better understand their exposures and suggest they secure cyber insurance coverage to combat any issues after a theft occurs.

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Insurance Websites Designed to Generate Consumer Interest

People will always value insurance to provide comfort and help aid them when it is needed most. Most often they will purchase their insurance from a particular agency because of past experience or a trusted referral. Many times it’s determined by how products and services are presented to them. People like to know what they’re buying, what positive impact it will have on them, and the ease with which they’ll be able to file claims and get fast results.

Most insurance agents spend a good amount of their time vying for new business. Now that most people shop online, it’s important for agencies to have well designed Insurance Websites. No matter the type of insurance being sold, consumers use the Internet, not only to find insurance, but to compare policies and pricing as well. Therefore websites must be easy to navigate. Without this, it can be difficult to position your company to achieve a high level of success.

 

It’s recommended that you hire a professional

When building a website, think conversions. Any agent wants to have people come to their website and either submit their contact information, or make contact via phone. This tells them that the site is generating interest, and that helps put the agency in a position to make a sale. That’s why there are designers and developers, all of who are quite capable of making well-designed websites. Take the time to study other sites to see what looks like a well-structured site that’s easy to navigate.

 

It’s important to make it consumer friendly

Whenever someone is a visitor to a new website and they can’t find contact information easily, most likely the website will be a failure. You really must make this as simple a process as possible. To ensure that contact information is easily accessible, include an email address and phone number on the home page, and the header or a sidebar is a great location for this information.

You are likely not the only game in town, so you should do something unique that will set you apart from the competition. This will definitely give consumers added confidence in the products you’re presenting. Insurance Websites don’t have to be complex they just have to be well organized and planned out.

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Insurance Marketing Strategies for Agents

Using those long-standing clients for customer leads can give you a big advantage as you prepare to list some of your insurance marketing strategies designed to attract new business. After all, clients are one of the best sources for referrals. Since they’ve already shown their loyalty by reenlisting your services over the years, this can go a long way in enticing others to want to join the fold. There are other strategies you’ll want to consider as well. A successful agent never puts all of “his or her eggs” in one basket.

1. Post customer video testimonials on your website

This is a really great tool to utilize. By posting on your website (and social media page), these short videos, featuring customer testimonials, will demonstrate your success rate to a great degree. No one can sell the benefits of doing business with you better than a satisfied customer. This can help to clearly demonstrate that your agency has quite a few clients with some great things to say about their own personal experiences.

2. Post letters from client online

This is yet another great marketing tool. Written notes expressing how your services helped them accomplish their goals often helps to close deals. By having a client write a letter, (or simply post a positive comment online about your agency), you’ll likely garner some inquiries. Make sure to post it on your social media page as well. The more exposure you have, the better. Those shopping for insurance will often look to others for guidance, and a few positive letters about your knowledge, care, and protection will help to improve everyone’s impression of your company.

3. Utilize your “Refer-A-Friend” page

If you don’t already have one (and who doesn’t?) create a page on your website that will allow people to refer friends to your agency. This has proven to work for many agents, and while you’re at it, send an email blast to your clients as well. You can email clients, and once in a while remember to post a link on your website and social page. These are a few sound insurance marketing strategies that are easy to utilize and really work!

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Nursing Homes Now Require Cyber Liability Insurance

Owners and operators of nursing homes have a real need for cyber liability insurance coverage to protect, not only their interests, but the interests of their residents as well. Every nursing home is different, both in size and the services they provide, but nearly all use computers and likely store a lot of sensitive information on their servers. Therefore, their coverage needs and requirements are very much the same. The fact is that most nursing facilities can benefit from some type of cyber liability policy, as this is a common concern and an issue that is constantly growing.

Cyber breaches are routinely dealt with on a daily basis

Cyber theft, cyber breaches and cyber crimes are practically a daily occurrence in one sector or another and news reports constantly express just what a serious and devastating problem this is for many businesses. Many companies carrying sensitive information, including medical records, will likely experience a data security breach at one time or another.

When a security breach does occur, having protection from an insurer specializing in handling cyber risks will help to minimize any gaps in current coverage, as well as protect your clients’ businesses against liability issues, along with any expenses arising from any theft or loss of data. Plus there are the additional concerns about expenses arising from a cyber breach, particularly for those entities that could be sued for not properly securing client information.

Cyber insurance provides protection from a growing number of cyber terrorists intent on stealing personal data and information for monetary gains. The list of potential losses from these types of exposures includes destruction of critical data, defamation, and fraud, just to mention some of the more serious issues.

Denial of service attacks or inability to access websites or systems (which may include the introduction of malicious code or viruses) can very well cripple an organization. Also, disclosure of confidential data, or unauthorized access to, or tampering with data, can affect the lives of clients, staff, and others. This could very well lead to a number of cases of fraud and identity theft being filed against your client, as well as claims of invasion of privacy.

The costs associated with cyber theft or misuse of client information can be immense. In order to avoid your clients from becoming victims you should suggest that they have some type of cyber liability insurance policy as part of their business insurance coverage.

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Planning Websites For Your Insurance Agency

Insurance will forever be a requirement, either to protect personal assets, or the business entity as a whole, and we will all buy insurance at some point in our lives. Whether you purchase insurance from one agency or another will often depend on just how well they present their products and services. People want to feel comfortable knowing what they’re buying, as well as how quickly and easily they’ll be able to file claims and get results.

When building Insurance Websites for your business, one major factor should come to mind, and that’s conversions. This is best accomplished when an agent gets people to come to their website and submit their contact information (or make contact via telephone). In either case, the site is generating interest, and this helps put the agency in position to make sales.

A professional is best at building a proper website

There are designers and developers who are quite capable of helping to create a well designed website that suits your needs. Take time to evaluate other sites and decide what looks good to you and also how user-friendly the site is in terms of being easy to navigate.

Make sure to keep the consumer in mind

When someone visits a website and finds it difficult to find something as simple as your contact information, you’re likely to have problems. Simply make this a priority. Ensure that contact information is easily accessed, include an email address and phone number on the home page (and on every other page of the site), and remember that the header or a sidebar is probably the best location for this information.

Chances are that you aren’t the only game in town, so if you aren’t doing something unique to set your site apart from the competition you won’t be leading the pack. You must give the consumer the added confidence that comes from knowing they’re dealing with the best in the business, and also knows everything there is to know about the products being presented. Insurance Websites for agents don’t have to be overly complex – they just need to be properly designed.

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Cyber Security Insurance to Combat Cyber Crime

Cyber theft and cyber crime is rampant across all companies both big and small in the US. The damage, both financial and reputational, to these entities is often costly and a concern to those affected, as well as the insurance providers who must answer the call when claims are filed.

It is in the best interests of those operating in the healthcare industry to take certain precautions in order to prevent the disclosure of personally identifiable information and alert those responsible for the cyber security insurance coverage in the insurance industry should a breach occur and/or if an action is taken against those victimized.

Medical accounts have significant value on the black market

It is estimated that hackers can steal a company’s medical accounts and quickly sell those numbers to black marketers for a price up to ten times more than that of a stolen credit card. The black marketers then buy those account numbers in order to purchase medical supplies and drugs. Some black marketers will even go as far as to create authentic-looking counterfeit medical cards, selling them to customers who will then use it to go to a clinic, dentist, or possibly even to seek critical care at an emergency room.

Unfortunately, the medical industry is unprepared to deal with many of these cyber attacks taking place. Many of the current solutions will be difficult to deploy quickly or cheaply, mainly because medical care is provided via a patchwork of independent insurance companies, practitioners and hospitals.

This can be costly to all parties violated by these thefts and often has a rippling effect. Those companies that are best prepared will have procedures and guidelines in place to enable them to deal with the crisis, having employed any reasonable efforts to prevent a cyber attack as well as protect personally identifiable information.

Instituting a data breach response plan (DBRP)

An essential component of any plan is preparing for an incident suffered by an insurer, insurance producer and other third-party companies (a data breach response plan). Third parties and producers should be audited to determine if controls are in place to protect personally identifiable information.

Despite the best efforts of cyber crime specialists, these thefts will continue to undermine the healthcare industry for some time to come. Cyber security insurance is the one thing that helps to somewhat level the playing field.

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