Once we face the fact that there are a lot of websites on the Internet vying for the same audience when it comes to selling insurance, we then have to ask, what will make one site stand out from the rest? One of the fastest ways to lose website traffic is to have a website that is difficult to use. A site that is hard to navigate, or with graphics that are slow to load, contains broken links, and missing or incorrect information are just some of the ways websites turn off potential customers.
To create insurance websites that become a favorite insurance destination isn’t all that hard to do, just make it simple and extremely easy to use. Make sure links all work properly and graphics display quickly and correctly. Making it easy to get around the website and find the information needed with simple navigation will keep them happy. Providing quality content and constantly updating it will keep them coming back for more.
Be interactive and engaging
Website visitors like to engage with people they believe have information they can utilize. Therefore make it easy for them to contact agents through the website. It will make those visitors feel appreciated and welcomed if they get a quick response about products and services they’ve taken an interest in. Encourage any and all feedback, even that which may be negative, and be excited to talk to them and answer their questions. Knowing that someone is willing to listen, and to help, goes a long way toward building trust with consumers.
Showing openness to two-way communication will make the agency seem more genuine, and when visitors and potential clients feel that they’re receiving great customer service they will likely refer the agency to friends and family who may have similar needs. Make sure to have a plan in place to respond and follow up in a timely manner, because one sure way to lose a customer is by encouraging engagement on the website and not responding when customers reach out for information only to receive nothing.
Insurance websites can judge how well they’re doing by the number of visitors they have daily and those numbers can only increase by putting in the necessary time and effort.